The title “millennial” is not coveted by all that are supposed to fit in the represented demographic. There are plenty of characteristics not fitting of people considered millennials. For instance, narcissistic and entitled are some of these labels. However, there are attributes that millennials do represent and are proud to be associated with, including the ones who work in law.
All who work there and most that utilize their services consider the Sharova Law firm to be millennial-friendly. There are attorneys who are over 50 and even 60 years of age but the majority of staff and attorneys are in their early to mid 30’s. The principle attorney herself, Yelena Sharova is 34 years old. This makes a big impact when meeting with individuals and communicating with them, as most of their clients in certain segments of law are millennials.
What distinguishes the millennial-friendly law office of Sharova Law from other traditional older law firms is their adaptation to new technology. The Sharova Law firm uses all forms of communication and newest technology in conjunction with best practices to run a successful law firm that millennials feel is right for them.
The Sharova Law firm has an Instagram account that allows them to share office life in one of their locations in the pet-friendly office located in Downtown Brooklyn. The also have a telegram bot that helps them utilize communication on telegram with the masses and individual clients. At Sharova Law, the firm recognized early the efficacy of using virtual communication. In certain situations to handle consultations, they utilize Viber and Skype for international calls and even as local as Manhattan, it is up to the client and what they are comfortable with.
Realizing that most young people today have a need to be involved in many aspects of their lives the staff at Sharova Law decided to engage in using client management software that allows a client to have a secure chat with a lawyer, download case documents & check the status and get automatic updates and messages regarding court dates. This puts the client alongside the lawyers at Sharova Law where they embody the culture of creating the “high-quality client experience.” They also undertake the notion of “it’s my job, but it’s your life.”
The staff at Sharova Law is given a chance to grow by younger associates partnering on bigger cases with senior attorneys and letting them find more of their own path within the office. The law firm also believes in flexible time off for employees so they can feel well rested and have the right state of mind to always check their “life’s compass” to make sure they are moving in the right direction career wise.
Large open space and a collaborative atmosphere is what lives and thrives at the Sharova Law firm. Giving people a say is important, but giving them the confidence to use it is even more so. As the world turns and the millennials move into power positions in the public and private sectors, being able to adapt and respond even as one of them is a mainstay for any law firm striving to grow and sustain into the future.
